Today, good business is all about providing an enjoyable user experience.
The traditional Identity and Access Management (IAM) solutions are incapable of managing customer identities and providing the user experience necessary for keeping a customer engaged. Therefore, an organization must implement Customer Identity & Access Management (CIAM) strategies alongside their IAM strategies to successfully manage both internal and external identities.
CIAM solutions are designed to secure and manage a company's external identities, meaning their customers, contractors, partners, APIs, citizens and more - essentially anyone who isn't an employee. Moreover, the CIAM strategies value key characteristics like flexibility, scalability, and cost efficiency across all security and management features. As quickly as consumer trends change, an organization must have the flexibility that comes with CIAM in order to keep up. Furthermore, businesses need CIAM solutions to accommodate for increased and unpredictable traffic. Finally, CIAM provides multiple opportunities to save money by increasing revenue opportunities and reducing the costs of manual administration and support.